Corte di giustizia UEsentenza
Corte di giustizia UE n. 699/2014
ECLI:EU:C:2014:2024
Testo integrale del provvedimento
Anonimizzato ex art. 52 D.Lgs. 196/2003
[OSCURATO:PERSONA] ([OSCURATO:PERSONA])
19 June 2014 (
*
)
(Appeal — Community trade mark — Application for Community word mark BOOMERANG — [OSCURATO:PERSONA] figurative mark Boomerang TV — Relative ground for refusal — Likelihood of confusion)
[OSCURATO:PERSONA] C‑670/13 P,
APPEAL under Article 56 of the Statute of the Court of Justice of the [OSCURATO:PERSONA], brought on 13 December 2013,
[OSCURATO:PERSONA].,
established in Wilmington ([OSCURATO:PERSONA]), represented by I. Starr, Solicitor,
appellant,
the other parties to the proceedings being:
Office for Harmonisation in the [OSCURATO:PERSONA] ([OSCURATO:PERSONA] and Designs) (OHIM),
defendant at first instance,
Boomerang [OSCURATO:PERSONA],
established in Madrid (Spain),
intervener at first instance,
[OSCURATO:PERSONA] ([OSCURATO:PERSONA]),
composed of A. [OSCURATO:PERSONA] (Rapporteur), President of the Chamber, E. Levits and F. Biltgen, Judges,
[OSCURATO:PERSONA]: J. Kokott,
Registrar: A. [OSCURATO:PERSONA],
having decided, after hearing the [OSCURATO:PERSONA], to give a decision by reasoned order pursuant to Article 181 of the Rules
of Procedure of the Court,
makes the following
Order
1
By its appeal [OSCURATO:PERSONA]. (‘[OSCURATO:PERSONA]’) seeks to have set aside the judgment of the [OSCURATO:PERSONA] of the
[OSCURATO:PERSONA] in
[OSCURATO:PERSONA]
v
OHIM
, T‑285/12, EU:T:2013:520 (‘the judgment under appeal’) dismissing its action for annulment of the decision of the [OSCURATO:PERSONA] of Appeal of the Office for Harmonisation in the [OSCURATO:PERSONA] ([OSCURATO:PERSONA] and Designs) (OHIM) of 2 April 2012 (Case
R 699/2011-2), concerning opposition proceedings between Boomerang [OSCURATO:PERSONA] and [OSCURATO:PERSONA] (‘the contested decision’).
Legal context
2
[OSCURATO:PERSONA] (EC) No 40/94 of 20 December 1993 on the Community trade mark (OJ 1994 L 11, p. 1) has been repealed and
replaced by [OSCURATO:PERSONA] (EC) No 207/2009 of 26 February 2009 on the Community trade mark (OJ 2009 L 78, p. 1), which
entered into force on 13 April 2009. However, in view of the date on which the trade mark application in question was submitted,
the present dispute remains governed by [OSCURATO:PERSONA] 40/94, as amended by [OSCURATO:PERSONA] (EC) No 422/2004 of 19 February
2004 (OJ 2004 L 70, p. 1) (‘[OSCURATO:PERSONA] 40/94’).
3
Article 8(1)(b) of [OSCURATO:PERSONA] 40/94, entitled ‘Relative grounds for refusal’, provides:
‘Upon opposition by the proprietor of an earlier trade mark, the trade mark applied for shall not be registered:
…
(b) if because of its identity with or similarity to the earlier trade mark and the identity or similarity of the goods or services
covered by the trade marks there exists a likelihood of confusion on the part of the public in the territory in which the
earlier trade mark is protected; the likelihood of confusion includes the likelihood of association with the earlier trade
mark.’
Background to the dispute
4
On 19 October 1999, pursuant to [OSCURATO:PERSONA] 40/94, [OSCURATO:PERSONA] filed an application for registration of a Community
trade mark at OHIM.
5
The mark in respect of which registration was sought is the word sign ‘BOOMERANG’.
6
The services in respect of which registration was sought are in Classes 38 and 41 of the [OSCURATO:PERSONA] concerning the [OSCURATO:PERSONA] of Goods and Services for the Purposes of the Registration of Marks of 15 June 1957, as revised and amended
(‘the [OSCURATO:PERSONA]’), and correspond to the following description:
– Class 38: ‘Cable and television broadcasting services; broadcasting programmes directed to children and young adults via a
global computer network’;
– Class 41: ‘Entertainment services, namely a series of television and cable television programmes targeted primarily to children
and young adults’.
7
[OSCURATO:PERSONA] trade mark application was published in
[OSCURATO:PERSONA] 2000/088 of 6 November 2000.
8
On 21 November 2000, [OSCURATO:PERSONA] and [OSCURATO:PERSONA] filed a notice of opposition, pursuant to Article 42 of [OSCURATO:PERSONA] 40/94, to registration of the mark applied for in respect of all the services referred to in the application for registration.
9
The opposition was based, inter alia, on the Community figurative mark depicted below, filed on 3 May 1999 and registered
as No 1 160 050 on 23 October 2009 for ‘cinema and recording studios, hire of videos, competitions (recreation), installation
of televisions and radios, production of films’ in Class 41 of the [OSCURATO:PERSONA] (‘the earlier trade mark’):
10
The ground relied on in support of the opposition was that set out in Article 8(1)(b) of [OSCURATO:PERSONA] 40/94.
11
On 16 January 2008, the earlier trade mark was transferred to Boomerang [OSCURATO:PERSONA].
12
By decision of 26 January 2011, the [OSCURATO:PERSONA] concluded that there was a likelihood of confusion and upheld the
opposition.
13
On 25 March 2011, [OSCURATO:PERSONA] lodged an appeal with OHIM against the [OSCURATO:PERSONA] decision.
14
By the contested decision, the [OSCURATO:PERSONA] of Appeal of OHIM dismissed the appeal. It considered that the relevant public
consisted of both professionals and the general public throughout the territory of the [OSCURATO:PERSONA]. [OSCURATO:PERSONA] of Appeal
considered that there was a degree of similarity between the services in Classes 38 and 41 of the [OSCURATO:PERSONA] covered by
the mark applied for and the ‘production of films’ services in Class 41 of that agreement covered by the earlier trade mark.
It concluded that, as the signs at issue were similar, there was a likelihood of confusion for the purposes of Article 8(1)(b)
of [OSCURATO:PERSONA] 40/94, even though certain consumers might have a higher than average level of attention. Moreover, according
to the Board of Appeal, the new evidence adduced by [OSCURATO:PERSONA] did not demonstrate the peaceful coexistence on the market
of the marks at issue.
Procedure before the [OSCURATO:PERSONA] and the judgment under appeal
15
By application lodged at the Registry of the [OSCURATO:PERSONA] on 28 June 2012, [OSCURATO:PERSONA] brought an action for annulment
of the contested decision.
16
In support of its action, [OSCURATO:PERSONA] raised a single plea in law, alleging infringement of Article 8(1)(b) of [OSCURATO:PERSONA] 40/94.
17
Having referred to the case-law concerning the relevant public in paragraph 19 of the judgment under appeal as part of its
assessment of the likelihood of confusion, the [OSCURATO:PERSONA] found, in paragraph 20 of that judgment, that some of the services
covered by the earlier trade mark — such as ‘cinema and recording studios’ — were intended for professionals, and that others —
such as ‘hire of videos’ — were intended for the general public. With regard to the services covered by the mark applied for,
the [OSCURATO:PERSONA] held, in essence, that those were programme broadcasting services addressed to both the general public and
a specialised public, adding that [OSCURATO:PERSONA] had not put forward any argument to substantiate its assertion that the
only audience for the services covered by the mark applied for would be television viewers.
18
Next, the [OSCURATO:PERSONA] observed, in paragraphs 21 to 23 of the judgment under appeal, that the only services covered by the
earlier trade mark that were taken into consideration by the Board of Appeal in its comparison of the services covered by
the marks at issue were film production services. According to the [OSCURATO:PERSONA], such services are ‘aimed solely at professionals
in the audiovisual sector’, although they do ‘also target the general public’ in so far as the general public watches the
films produced by those professionals.
19
[OSCURATO:PERSONA] thus considered that the relevant public had to consist of the persons at whom the services in question
were directly aimed, consequently ruling, in paragraph 25 of the judgment under appeal, that the Board of Appeal should have
assessed the likelihood of confusion solely with regard to professionals in the audiovisual sector.
20
Regarding the comparison of the services in question for the purposes of assessing the similarities between them, the [OSCURATO:PERSONA] found, in paragraph 28 of the judgment under appeal, that the ‘earlier mark relates, in particular, to film production
services[, whereas the] mark applied for relates to broadcasting services via cable, television or the Internet’. It also
stated, in paragraph 30 of that judgment, that the Board of Appeal had rightly observed that ‘film production services and
broadcasting services [were] often carried out by the same undertakings, which act as both producer and broadcaster’. [OSCURATO:PERSONA] pointed out that that was the case for many television channels in Europe, and that the example of the BBC given
by the Board of Appeal was relevant.
21
[OSCURATO:PERSONA] thus ruled, in paragraph 35 of the judgment under appeal, that the Board of Appeal had been right to take
the view that the services in Classes 38 and 41 of the [OSCURATO:PERSONA] covered by the mark applied for and the ‘production
of films’ services in Class 41 of that agreement covered by the earlier trade mark had a degree of similarity. In that regard,
the [OSCURATO:PERSONA] rejected, inter alia, in paragraph 38 of that judgment, [OSCURATO:PERSONA] argument relating to the perception
of the services in question by television viewers — in particular children and young adults — since it had been found in paragraph 25
of that judgment that they were not part of the relevant public in the present case.
22
Regarding the comparison of the signs in question, in paragraph 40 of the judgment under appeal the [OSCURATO:PERSONA] observed
that [OSCURATO:PERSONA] did not dispute the Board of Appeal’s findings relating to the similarity of the marks at issue. [OSCURATO:PERSONA] therefore ruled that, owing to a strong similarity between the marks at issue and a similarity between the services
in question, there was a likelihood of confusion for professionals between those marks and the services for which they were
used. Accordingly, it dismissed the action in its entirety.
Form of order sought before the Court of Justice
23
By its appeal, [OSCURATO:PERSONA] claims that the Court should:
– set aside the judgment under appeal and annul the contested decision;
– in the alternative, set aside the judgment under appeal and refer the case back to the [OSCURATO:PERSONA], and
– order OHIM to pay the costs.
Appeal
24
Pursuant to Article 181 of its Rules of Procedure, where an appeal is, in whole or in part, manifestly inadmissible or manifestly
unfounded, the Court may at any time, acting on a proposal from the Judge-Rapporteur and after hearing the [OSCURATO:PERSONA],
decide by reasoned order to dismiss that appeal in whole or in part.
25
[OSCURATO:PERSONA] raises three grounds in support of its appeal.
First ground of appeal
Arguments
26
By its first ground of appeal, [OSCURATO:PERSONA] complains that the [OSCURATO:PERSONA] infringed Articles 36 and 53 of the Statute
of the Court of Justice of the [OSCURATO:PERSONA], in that it did not provide a proper statement of reasons in the judgment under
appeal for concluding, in paragraph 25 of that judgment, that the relevant public consisted solely of ‘professionals’.
Findings of the Court
27
It should be borne in mind that, according to settled case-law, the obligation to state reasons owed by the [OSCURATO:PERSONA]
requires it to disclose its reasoning clearly and unequivocally, in such a way as to enable the persons concerned to ascertain
the reasons for the decision taken and the Court of Justice to exercise its power of review (see, to that effect, judgment
in
[OSCURATO:PERSONA]
v
Commission
, C‑280/08 P, EU:C:2010:603, paragraphs 135 and 136, and
3F
v
Commission
, C‑646/11 P, EU:C:2013:36, paragraph 63).
28
In the present case, the [OSCURATO:PERSONA] first of all made reference, in paragraph 19 of the judgment under appeal, to the case-law
pursuant to which the relevant public for the assessment of the likelihood of confusion between two marks at issue is composed
of users likely to use both the goods or services covered by the earlier mark and those covered by the mark applied for.
29
It then found in paragraph 20 of that judgment that some of the services covered by the earlier trade mark were intended for
professionals and that others were intended for the general public. Regarding the services covered by the mark applied for,
the [OSCURATO:PERSONA] observed that those services were programme broadcasting services addressed to the general public and a
specialised public and held that [OSCURATO:PERSONA] had not put forward any argument to substantiate its assertion that the only
audience for the services covered by the mark applied for would be television viewers.
30
[OSCURATO:PERSONA] also observed, in paragraphs 21 and 22 of the judgment under appeal, that only the film production services
covered by the earlier trade mark and intended solely for professionals in the audiovisual sector were taken into consideration
by the Board of Appeal when it compared the services covered by the marks at issue. [OSCURATO:PERSONA] held that although the
general public watches the films produced, it does not itself use film production services, although those services might
be provided to, inter alia, broadcasters who, in turn, are influenced by the general public. Thus, the [OSCURATO:PERSONA] concluded,
in paragraph 23 of that judgment, that the relevant public for the assessment of the likelihood of confusion consisted of
the audience for the services in question and not of other categories of persons who had only an indirect relationship with
the provider of those services.
31
In paragraph 24 of the judgment under appeal, the [OSCURATO:PERSONA] concluded that the Board of Appeal had erred in law in taking
the view that the services covered by the earlier trade mark were also addressed to the general public. Consequently, in accordance
with the case-law, it ruled, in paragraph 25 of that judgement, that the relevant public to be taken into consideration consisted
of professionals.
32
It follows from the foregoing that the [OSCURATO:PERSONA] did provide a proper statement of reasons for the part of its assessment
relating to the determination of the relevant public, allowing the Court to exercise its power of review.
33
Accordingly, the first ground of appeal must be rejected as being manifestly unfounded.
Second ground of appeal
Arguments
34
By its second ground of appeal, alleging infringement of Article 8(1)(b) of [OSCURATO:PERSONA] 40/94, [OSCURATO:PERSONA] primarily
submits that the [OSCURATO:PERSONA] distorted the facts relating to determining the relevant public. It claims that the [OSCURATO:PERSONA] distorted the Community trade mark application by concluding in paragraphs 25 and 38 of the judgment under appeal that
the services referred to in that application are addressed to professionals, whereas it is clear from the description of those
services that the relevant public consists of children and young adults. There are in fact two different relevant publics
for the services covered by the marks at issue and there is no overlap whatsoever between those two publics.
35
In the alternative, [OSCURATO:PERSONA] argues that, even assuming that the [OSCURATO:PERSONA] determination of the relevant public
is correct, that Court was wrong to conclude that there was a likelihood of confusion between the two marks at issue, since —
by reason of their higher level of attention — professionals could not have confused those marks.
Findings of the Court
36
Regarding the principal argument raised, it should be borne in mind that, according to case-law, there is a distortion of
the facts where, without there being any need for new evidence, an assessment of the facts made by the [OSCURATO:PERSONA] appears
to be manifestly incorrect (see, to that effect,
PKK and KNK
v
Council
, C‑229/05 P, EU:C:2007:32, paragraph 37, and
[OSCURATO:PERSONA]
v
Commission
, C‑551/03 P, EU:C:2006:229, paragraph 54).
37
In the present case, it is clear that the appellant’s argument is based on a manifestly incorrect reading of the judgment
under appeal.
38
First, having referred to the relevant case-law in paragraph 19 of the judgment under appeal, the [OSCURATO:PERSONA] analysed,
in paragraph 20 of that judgment, which public was the intended target of the services covered by the mark in respect of which
registration was sought, taking into consideration each of the services described by [OSCURATO:PERSONA] in its trade mark application,
namely ‘cable and television broadcasting services’ and ‘broadcasting programmes directed to children and young adults via
a global computer network’ in Class 38 of the [OSCURATO:PERSONA] and ‘entertainment services, namely a series of television and
cable television programmes targeted primarily to children and young adults’ in Class 41 of that agreement.
39
Secondly, as can be seen from paragraph 30 above, of the services covered by the earlier trade mark, only film production
services, which are intended solely for professionals in the audiovisual sector, were taken into consideration by the Board
of Appeal of OHIM.
40
Therefore, in accordance with the case-law cited in paragraph 19 of the judgment under appeal, the [OSCURATO:PERSONA] did not distort
the facts relating to determining the relevant public in finding, in paragraph 25 of that judgment, that the common relevant
public for the two marks at issue for the purposes of assessing whether there was a likelihood of confusion between those
marks consisted of professionals.
41
Nor, therefore, did the [OSCURATO:PERSONA] err in law in ruling in paragraph 38 of the judgment under appeal that children and
young adults were not part of the relevant public in the present case, that is, for the purposes of assessing whether there
was a likelihood of confusion between the two marks at issue.
42
Regarding the argument raised in the alternative, it must be stated that [OSCURATO:PERSONA] raises that argument without indicating
which of the points in the grounds of the judgment under appeal it is contesting in that regard.
43
On that subject, Article 169(2) of the Rules of Procedure of the Court of Justice provides that the pleas in law and legal
arguments relied on must identify precisely those points in the grounds of the decision of the [OSCURATO:PERSONA] which are contested.
44
Thus, an appeal that does not have such characteristics cannot be the subject of a legal assessment which would allow the
Court to exercise its function in the area under examination and to carry out its review of legality (order in
Thesing and [OSCURATO:PERSONA]
v
ECB
, C‑28/13 P, EU:C:2014:230, paragraph 28 and the case-law cited).
45
Besides, the rule laid down in Article 169(2) of the Rules of Procedure makes it possible for equality between litigants to
be maintained in so far as the admissibility of an appeal cannot turn on whether or not the Court is able easily to identify
the contested points in the grounds of a judgment under appeal, since identifying such points depends on contingent factors,
such as the length of the judgment under appeal, the length of the appeal itself, the number of grounds of appeal and the
complexity of the reasoning in both the judgment under appeal and the appeal itself.
46
In those circumstances, the second ground of appeal must be rejected as being in part manifestly unfounded and in part manifestly
inadmissible.
Third ground of appeal
Arguments
47
By its third ground of appeal, alleging infringement of Article 8(1)(b) of [OSCURATO:PERSONA] 40/94, [OSCURATO:PERSONA] complains
that the [OSCURATO:PERSONA] erred in law in finding that the services covered by the earlier trade mark were similar to those covered
by the mark in respect of which registration was sought. By the first part of the third ground, [OSCURATO:PERSONA] submits that
the [OSCURATO:PERSONA] erred in its assessment of the nature of the relevant public in paragraph 38 of the judgment under appeal
and distorted the facts in that regard.
48
The second part of that ground concerns the infringement of Article 73 of [OSCURATO:PERSONA] 40/94, pursuant to which decisions
of OHIM are to be based only on reasons or evidence on which the parties concerned have had an opportunity to present their
comments. [OSCURATO:PERSONA] claims, in that regard, that the assessment carried out by the [OSCURATO:PERSONA] in paragraph 30 of
the judgment under appeal should not have been based on the example of the BBC, since, by taking that example into consideration,
the Board of Appeal infringed that provision.
Findings of the Court
49
It must be stated that the first part of the third ground of appeal is based on the premiss that the [OSCURATO:PERSONA] distorted
the description of the services provided in the trade mark application.
50
However, as can be seen from the analysis of the second ground of appeal, the [OSCURATO:PERSONA] did not distort the facts in that
regard. It follows that the first part of the third ground of appeal must be rejected as being manifestly unfounded.
51
Concerning the second part of the third ground of appeal, in so far as [OSCURATO:PERSONA] is using that part to criticise the
contested decision, it should be borne in mind that, according to settled case-law, arguments in an appeal which criticise
the decision whose annulment was applied for before the [OSCURATO:PERSONA], rather than the judgment delivered by the [OSCURATO:PERSONA]
following that application for annulment, are inadmissible (see order in
[OSCURATO:PERSONA]
v
OHIM
, C‑21/12 P, EU:C:2013:23, paragraph 86, and order in
[OSCURATO:PERSONA]
v
EEA
, C‑462/10 P, EU:C:2012:14, paragraph 36).
52
In so far as [OSCURATO:PERSONA] is using the second part of the third ground of appeal to criticise the [OSCURATO:PERSONA] for relying
on the example of the BBC, it is sufficient to state that that point is being raised for the first time at the appeal stage.
53
To allow a party to put forward for the first time before the Court of Justice a plea in law which it has not raised before
the [OSCURATO:PERSONA] would be to allow it to bring before the Court, whose jurisdiction in appeals is limited, a dispute of wider
ambit than that which came before the [OSCURATO:PERSONA]. In an appeal the Court’s jurisdiction is confined to review of the findings
of law on the pleas argued before the [OSCURATO:PERSONA] (see, in particular,
Glencore and [OSCURATO:PERSONA]
v
Commission
, C‑24/01 P and C‑25/01 P, EU:C:2002:642, paragraph 62 and the case-law cited).
54
As the second part of the third ground of appeal must be rejected as being manifestly inadmissible, that ground must, accordingly,
be rejected as being in part manifestly inadmissible and in part manifestly unfounded.
55
It follows from all of the foregoing that the appeal must be dismissed in its entirety as being, in part, manifestly unfounded
and, in part, manifestly inadmissible.
Costs
56
[OSCURATO:PERSONA] 137 of the Rules of Procedure, applicable to appeal proceedings by virtue of Article 184(1) of those Rules,
a decision as to costs is to be given in the order which closes the proceedings.
57
[OSCURATO:PERSONA] has been unsuccessful, it must be ordered to pay the costs.
On those grounds, the Court ([OSCURATO:PERSONA]) hereby:
1.
Dismisses the appeal;
2.
[OSCURATO:PERSONA]. to pay the costs.
[Signatures]
*
Language of the case: English.