Corte di giustizia UE n. 207/2019

[OSCURATO:PERSONA] ([OSCURATO:PERSONA]) 16 January 2019 ( * ) (Appeal — EU trade mark — [OSCURATO:PERSONA] proceedings — [OSCURATO:PERSONA] (EC) No 207/2009 — Article 8(1) — Application for registration of the figurative mark including the word element LUBELSKA — Dominant and distinctive element) [OSCURATO:PERSONA] C‑162/17 P, APPEAL under Article 56 of the Statute of the [OSCURATO:PERSONA] of Justice of the [OSCURATO:PERSONA], brought on 30 March 2017, [OSCURATO:PERSONA] of Poland, represented by B. Majczyna, acting as Agent, applicant, the other parties to the proceedings being: [OSCURATO:PERSONA] sp. z o.o., established in Warsaw (Poland), represented by T. Gawrylczyk, radca prawny, applicant at first instance, [OSCURATO:PERSONA] (EUIPO), represented by M. Rajh and D. Botis, acting as Agents, defendant at first instance, Lass & [OSCURATO:PERSONA] GmbH [OSCURATO:PERSONA]- und Spirituosen-Import, established in Lübeck (Germany), represented by R. Kunz-Hallstein, Rechtsanwalt, intervener at first instance, [OSCURATO:PERSONA] ([OSCURATO:PERSONA]), composed of M. [OSCURATO:PERSONA], [OSCURATO:PERSONA] of the [OSCURATO:PERSONA], acting as [OSCURATO:PERSONA] of the [OSCURATO:PERSONA], J. [OSCURATO:PERSONA] and D. Šváby (Rapporteur), [OSCURATO:PERSONA], [OSCURATO:PERSONA]: M. [OSCURATO:PERSONA][OSCURATO:PERSONA], [OSCURATO:PERSONA]: A. [OSCURATO:PERSONA], having regard to the written procedure, having decided, after hearing the [OSCURATO:PERSONA], to proceed to judgment without an Opinion, gives the following [OSCURATO:PERSONA] 1 By its appeal, the [OSCURATO:PERSONA] of Poland asks the [OSCURATO:PERSONA] to set aside the judgment of the [OSCURATO:PERSONA] of the [OSCURATO:PERSONA] of 19 January 2017, [OSCURATO:PERSONA] v EUIPO — Lass & [OSCURATO:PERSONA] (LUBELSKA) (T‑701/15, not published, ‘the judgment under appeal’, EU:T:2017:16) in so far as by that judgment the [OSCURATO:PERSONA] dismissed [OSCURATO:PERSONA] sp. z o.o’s action for annulment of the decision of the [OSCURATO:PERSONA] of Appeal of the [OSCURATO:PERSONA] (EUIPO) of 24 September 2015 ([OSCURATO:PERSONA] R 1788/2014-5), relating to opposition proceedings between Lass & [OSCURATO:PERSONA]- und Spirituosen-Import (‘Lass & [OSCURATO:PERSONA]’) and [OSCURATO:PERSONA] (‘the decision at issue’). Legal context 2 Under the heading ‘Relative grounds for refusal’, Article 8(1) of [OSCURATO:PERSONA] (EC) No 207/2009 of 26 February 2009 on the [OSCURATO:PERSONA] trade mark (OJ 2009 L 78, p. 1) states: ‘Upon opposition by the proprietor of an earlier trade mark, the trade mark applied for shall not be registered: ... (b)       if because of its identity with, or similarity to, the earlier trade mark and the identity or similarity of the goods or services covered by the trade marks there exists a likelihood of confusion on the part of the public in the territory in which the earlier trade mark is protected; the likelihood of confusion includes the likelihood of association with the earlier trade mark. ...’ Background to the dispute 3 On 14 March 2013, [OSCURATO:PERSONA] filed an application for registration of an EU trade mark at EUIPO under [OSCURATO:PERSONA] 207/2009. 4 Registration as a mark was sought for the following figurative sign: 5 The goods in respect of which registration was sought are in Class 33 of the [OSCURATO:PERSONA] concerning the [OSCURATO:PERSONA] of Goods and Services for the Purposes of the Registration of Marks of 15 June 1957, as revised and amended, and correspond to the following description: ‘Alcoholic drinks (except beers)’. 6 On 30 July 2013, Lass & [OSCURATO:PERSONA] filed with EUIPO a notice of opposition pursuant to Article 41 of [OSCURATO:PERSONA] 207/2009 to registration of the mark applied for in respect of all of the goods referred to in the application for registration. 7 The opposition was based on the earlier German word mark, Lubeca, registered on 28 January 1985 under No 1073075, for ‘Alcoholic beverages (except beers)’, in Class 33 of the [OSCURATO:PERSONA]. 8 By decision of 14 May 2014, the [OSCURATO:PERSONA] of EUIPO upheld the opposition. It found, in essence, that there was a likelihood of confusion as a result of the identity of the goods concerned and of the similarity of the signs at issue. 9 On 11 July 2014, the applicant filed a notice of appeal with EUIPO, pursuant to Articles 58 to 64 of [OSCURATO:PERSONA] 207/2009. 10 By the decision at issue, the [OSCURATO:PERSONA] of Appeal of EUIPO dismissed the appeal on 24 September 2015. First, it found that the relevant territory for the assessment of the likelihood of confusion was Germany and that the level of attention of the relevant consumer was average, taking into consideration the nature of the goods in question. Second, it noted that a crown device placed above the verbal component of the sign applied for was not particularly distinctive in the context of alcoholic beverages and inferred from this that the focus of the relevant public would rather be on the verbal components of the signs at issue. Having regard to the significant phonetic and visual similarities between those verbal elements, which were not outweighed by the alleged conceptual differences concerning their meaning in languages other than German, the [OSCURATO:PERSONA] of Appeal found that the signs at issue were similar overall. Taking into account this similarity and the identity of the goods in question, the [OSCURATO:PERSONA] of Appeal confirmed the existence of a likelihood of confusion in the present case. The procedure before the [OSCURATO:PERSONA] and the judgment under appeal 11 By application lodged at the Registry of the [OSCURATO:PERSONA] on 25 November 2015, [OSCURATO:PERSONA] brought an action for annulment of the decision at issue, relying on a single plea in law alleging infringement of Article 8(1)(b) of [OSCURATO:PERSONA] 207/2009. 12 By the judgment under appeal, the [OSCURATO:PERSONA] dismissed that action. 13 [OSCURATO:PERSONA] carried out the comparison of the signs at issue in three parts. 14 In the first place, paragraphs 28 to 35 of the judgment under appeal address the consideration of the figurative elements of the mark applied for. 15 In paragraphs 28 to 30 of the judgment under appeal, the [OSCURATO:PERSONA], first, set out the case-law, according to which the global assessment of the likelihood of confusion must be based on the overall impression given by the signs at issue bearing in mind in particular their distinctive and dominant components. It then noted that, for the purpose of assessing the distinctive character of a component making up a mark, an assessment must be made of the greater or lesser capacity of that component to identify the goods or services for which registration of the mark was sought. Lastly, it stated that, when a mark is composed of word and figurative elements, the word element of that mark is, in principle, more distinctive than the figurative element. 16 In paragraphs 33 and 34 of the judgment under appeal, the [OSCURATO:PERSONA] assessed whether the figurative elements of the mark applied for, namely a crown and curved writing, were liable to influence substantially the overall impression created by the sign applied for. It found that both figurative elements were perceived as essentially decorative and not as an element indicating commercial origin. Furthermore, the [OSCURATO:PERSONA] stated that a crown is a figurative element commonly used in the alcoholic beverages sector, therefore ruling out, for the same reason, the possibility that the crown might exercise a significant influence on the overall perception of the mark applied for. 17 In paragraph 35 of the judgment under appeal, the [OSCURATO:PERSONA] held that the [OSCURATO:PERSONA] of Appeal had not erred in taking into account the figurative elements of the mark applied for and that the [OSCURATO:PERSONA] of Appeal was fully entitled to take the view that the word elements of the mark applied for were more distinctive than its figurative elements. 18 In the second place, the [OSCURATO:PERSONA] assessed the similarity of the signs at issue in paragraphs 37 to 44 of the judgment under appeal. In that regard, in paragraph 37 of the judgment under appeal, it noted that, with regard to the visual, phonetic and conceptual comparison of the signs at issue, the [OSCURATO:PERSONA] of Appeal had referred to the assessment carried out by the [OSCURATO:PERSONA], and added, ‘for the sake of completeness’, that it was unlikely that the average German consumer would be aware of the semantic connotations of the word elements ‘Lubeca’ and ‘lubelska’. 19 From a visual point of view, the [OSCURATO:PERSONA] held in paragraph 38 of the judgment under appeal that the dissimilarity relating to the figurative elements and their different spelling could not prevail over the similarities between the word elements. 20 Phonetically, it took the view, in paragraph 39 of the judgment under appeal, that the word elements of the signs at issue are very similar. 21 Conceptually, the [OSCURATO:PERSONA] stated, in paragraph 40 of the judgment under appeal, that conceptual difference can counteract the phonetic and visual similarities, provided that at least one of the marks at issue has, from the point of view of the relevant public, a clear and specific meaning. In paragraph 41 of the judgment under appeal, it specified that [OSCURATO:PERSONA] had not established that at least one of the two word elements at issue has a clear and specific meaning for the average German consumer. 22 As regards the element ‘lubelska’, the [OSCURATO:PERSONA] found, in paragraph 42 of the judgment under appeal, that its meaning alleged by [OSCURATO:PERSONA], namely the location of a plant in the Polish city of Lublin (Poland), is derived from the Polish language and thus presupposes some knowledge of that language. 23 With regard to the element ‘Lubeca’, in paragraph 43 of the judgment under appeal, the [OSCURATO:PERSONA] took the view, in essence, that its meaning as the Latin name of the German city of Lübeck, on the assumption that it was established, was not sufficiently clear and precise for the average German consumer. Even if it were acknowledged that the relevant public had some knowledge of Latin, ‘Lubeca’ is not a common Latin term the meaning of which is considered to be known by the average German consumer. 24 [OSCURATO:PERSONA] held, in paragraph 44 of the judgment under appeal, that the visual and phonetic similarities of the signs at issue were not outweighed by conceptual differences, particularly because, in respect of the goods in question, the phonetic similarity between the marks at issue is, by itself, sufficient to give rise to a likelihood of confusion. 25 In the third place, in its overall assessment of the likelihood of confusion conducted in paragraphs 45 and 46 of the judgment under appeal, the [OSCURATO:PERSONA] considered that the [OSCURATO:PERSONA] of Appeal was correct in finding a likelihood of confusion between the marks at issue with regard to the origin of the designated goods on the part of average German consumers. Forms of order sought by the parties before the [OSCURATO:PERSONA] of Justice 26 [OSCURATO:PERSONA] of Poland, supported by [OSCURATO:PERSONA], claims that the [OSCURATO:PERSONA] should: –        set aside the judgment under appeal; –        refer the case back to the [OSCURATO:PERSONA] to be judged again; and –        rule that each party is to bear its own costs. 27 Lass & [OSCURATO:PERSONA] contends that the [OSCURATO:PERSONA] should dismiss the appeal. 28 EUIPO contends that the [OSCURATO:PERSONA] should dismiss the appeal and order the appellant to pay the costs. The appeal 29 In support of its appeal, the [OSCURATO:PERSONA] of Poland, supported by [OSCURATO:PERSONA], raises four grounds of appeal, based, in substance, on an infringement of Article 8(1)(b) of [OSCURATO:PERSONA] 207/2009. The first ground of appeal Arguments of the parties 30 [OSCURATO:PERSONA] of Poland submits, in essence, that, in failing to carry out a global assessment of the likelihood of confusion based on the overall impression created, having regard to the distinctive and dominant elements, the [OSCURATO:PERSONA] infringed Article 8(1)(b) of [OSCURATO:PERSONA] 207/2009 in paragraphs 33 to 46 of the judgment under appeal. 31 More particularly, by the first limb of its first ground of appeal, the [OSCURATO:PERSONA] of Poland criticises the [OSCURATO:PERSONA], in paragraphs 33 to 35 of the judgment under appeal, for having failed to have regard to the figurative elements of the composite mark applied for Lubelska, namely a crown device depicted above the word element and the curved style of that word element, and, in paragraphs 36 to 44 of the judgment under appeal, for having restricted its assessment of the similarity of the signs to a mere comparison of their word elements, in the present case ‘lubelska’ and ‘Lubeca’. 32 By the second limb of its first ground of appeal, the [OSCURATO:PERSONA] of Poland alleges that, in failing to take into account the dominant character of the word element of the mark applied for Lubelska and in finding that the figurative elements of that mark were negligible, namely the crown device and the curved writing, the [OSCURATO:PERSONA] disregarded Article 8(1)(b) of [OSCURATO:PERSONA] 207/2009. 33 EUIPO contends that this ground of appeal is inadmissible since, under cover of an alleged error of law by the [OSCURATO:PERSONA] in identifying the dominant elements of the mark for which registration is sought and in its assessment of the likelihood of confusion between the marks in question, the [OSCURATO:PERSONA] of Poland is, in fact, seeking to call into question the [OSCURATO:PERSONA] appraisal of the facts without alleging that they have been distorted. 34 In any event, EUIPO and Lass & [OSCURATO:PERSONA] assert that the [OSCURATO:PERSONA] did not restrict its appraisal of the similarity between the marks merely to their word elements. Thus, they contend that in paragraph 33 of the judgment under appeal the [OSCURATO:PERSONA] found that the crown device would be perceived by the consumer as decorative, and not as an element indicating the commercial origin of the goods in question. 35 In addition, EUIPO submits that although the [OSCURATO:PERSONA] did not expressly identify the dominant element in the mark applied for, it did, however, assess the importance of all the elements of the marks in question and did identify both the commonalities and differences in the overall impression of each of those marks. Thus, in paragraph 38 of the judgment under appeal, EUIPO states that the [OSCURATO:PERSONA] observed that the minor dissimilarity in the word and figurative elements of the marks in question cannot prevail over the similarities between the word elements of the marks. Findings of the [OSCURATO:PERSONA] 36 As regards the admissibility of the first ground of appeal, it must be borne in mind that, in accordance with Article 256 TFEU and the first paragraph of Article 58 of the Statute of the [OSCURATO:PERSONA] of Justice of the [OSCURATO:PERSONA], an appeal lies on points of law only. [OSCURATO:PERSONA] thus has exclusive jurisdiction to find and appraise the relevant facts and assess the evidence. Those findings and the appraisal of that evidence do not, therefore, save where they distort the evidence, constitute a point of law which is subject, as such, to review by the [OSCURATO:PERSONA] of Justice on appeal (judgment of 30 May 2018, Tsujimoto v EUIPO , C‑85/16 P and C‑86/16 P, EU:C:2018:349, paragraph 42). 37 In the present case, it is clear from the arguments developed in support of the first ground of appeal that the [OSCURATO:PERSONA] of Poland criticises the [OSCURATO:PERSONA], in essence, for having failed to have regard to the figurative elements of the Lubelska mark in its appraisal of the similarity between the signs in question, as a result of which it did not carry out a global assessment of the likelihood of confusion based on the overall impression created, having regard to the distinctive and dominant elements of the marks in question. 38 In so doing, this ground of appeal does not call into question the findings of fact made by the [OSCURATO:PERSONA], but, in essence, criticises the [OSCURATO:PERSONA] for an erroneous application of Article 8(1)(b) of [OSCURATO:PERSONA] 207/2009. This ground of appeal therefore raises a question of law relating to the [OSCURATO:PERSONA] application of EU law. 39 Accordingly, the ground of appeal is admissible. 40 As regards the merits of this ground of appeal, by its first limb, the [OSCURATO:PERSONA] of Poland claims that, by failing to have regard to the figurative elements of the Lubelska mark, namely a crown device depicted above the word element and the curved style of that word element, the [OSCURATO:PERSONA] restricted its assessment of the similarity of the signs to a mere comparison of their word elements. 41 In that regard, it should be noted that, according to settled case-law, the global assessment of likelihood of confusion must, as regards the visual, aural or conceptual similarity of the marks in question, be based on the overall impression created by them, bearing in mind, in particular, their distinctive and dominant components (judgments of 12 June 2007, OHIM v Shaker , C‑334/05 P, EU:C:2007:333, paragraph 34, and of 3 September 2009, Aceites del Sur-Coosur/Koipe , C‑498/07 P, EU:C:2009:503, paragraph 60). 42 More particularly, the [OSCURATO:PERSONA] has held that in the context of examination of the likelihood of confusion, assessment of the similarity between two marks means more than taking just one component of a composite trade mark and comparing it with another mark. On the contrary, the comparison must be made by examining each of the marks in question as a whole (judgments of 3 September 2009, Aceites del Sur-Coosur v Koipe , C‑498/07 P, EU:C:2009:503, paragraph 61, and of 19 March 2015, MEGA [OSCURATO:PERSONA] v OHIM , C‑182/14 P, EU:C:2015:187, paragraph 32 and the case-law cited). 43 In the present case, the [OSCURATO:PERSONA] stated, in paragraph 30 of the judgment under appeal, that, in the case of a composite mark, the word element of that mark is, in principle, more distinctive than the figurative element. In paragraphs 32 to 35 of the judgment under appeal, it then rejected [OSCURATO:PERSONA] submission that the figurative elements of the Lubelska mark are not less distinctive than its word element. 44 In paragraph 33 of the judgment under appeal, it took the view that the crown device was not liable substantially to influence the overall impression created by the sign applied for, so that that figurative element would be perceived by the consumer as decorative only, or even laudatory, and not as an element indicating the commercial origin of the goods in question. In addition, it stated that that figurative element is commonly used in the alcoholic beverages sector, which would also rule out the possibility that that element might exercise a significant influence on the overall perception of the mark applied for. 45 As regards the other figurative element, namely the curved writing, in paragraph 34 of the judgment under appeal, the [OSCURATO:PERSONA] held that that element was not liable to exercise a significant influence on the overall perception of the mark applied for and that the element would be perceived as decorative. 46 In paragraph 35 of the judgment under appeal, the [OSCURATO:PERSONA] therefore concluded that the [OSCURATO:PERSONA] of Appeal had not erred in taking into account the figurative elements of the mark applied for and that the word element of the mark applied for was more distinctive than its figurative elements. 47 Then, in appraising the visual similarity of the signs at issue, in paragraph 38 of the judgment under appeal, the [OSCURATO:PERSONA] stated that the dissimilarity between the word elements of the signs at issue ‘as well as that resulting from the figurative elements in the sign applied for alone, cannot, ... prevail over the similarities between the word elements at issue referred to above’. 48 It is clear from the foregoing that, contrary to what the [OSCURATO:PERSONA] of Poland claims, the [OSCURATO:PERSONA] did not fail to appraise the figurative elements of the Lubelska mark for which registration was applied. On the contrary, it is clear from the face of paragraph 38 of the judgment under appeal that the [OSCURATO:PERSONA] took account of the figurative elements in appraising the visual similarity of the signs at issue. 49 Therefore, it must be held that the [OSCURATO:PERSONA] of Poland’s submission that the [OSCURATO:PERSONA] did not take into account the figurative elements of the mark applied for in appraising the similarity of the signs at issue is based on a misreading of the judgment under appeal. The first limb of the first ground of appeal must therefore be rejected as unfounded. 50 By the second limb of the first ground of appeal, the [OSCURATO:PERSONA] of Poland claims that the [OSCURATO:PERSONA] could have omitted the figurative elements in its appraisal of the similarity of the signs at issue only if it had first identified the dominant character of the word element and found that the figurative elements of the mark applied for were negligible. 51 In so far as it claims in the second limb of this ground of appeal that the [OSCURATO:PERSONA] failed to appraise the figurative elements of the signs at issue, the [OSCURATO:PERSONA] of Poland bases its argument on the same misreading of the judgment under appeal as that underlying the first limb of the first ground of appeal. The second limb of the first ground of appeal must therefore be rejected as unfounded. 52 Accordingly, the first ground of appeal must be dismissed in its entirety as unfounded. The second ground of appeal Arguments of the parties 53 By its second ground of appeal, the [OSCURATO:PERSONA] of Poland, supported by [OSCURATO:PERSONA], claims that the [OSCURATO:PERSONA] infringed the principles of equal treatment, legal certainty and sound administration in failing to take into account the fact that EUIPO did not apply its previous decision-making practice, as set out in the EUIPO guidelines. 54 It submits that it follows from the judgment of 10 March 2011, [OSCURATO:PERSONA] v OHIM (C‑51/10 P, EU:C:2011:139), that EUIPO must, when examining an application for registration of an EU trade mark, take into account the decisions already taken and its guidelines. Those decisions and guidelines preclude the [OSCURATO:PERSONA] of Appeal from assessing the dominant character of an element of an EU trade mark indirectly. The approach taken by the [OSCURATO:PERSONA] of Appeal, that is to say, concluding that a particular element has weak distinctive character and then disregarding it in the global assessment, is thus precluded. Lastly, according to the judgment cited, it is possible to deviate from previous decision-making practice and the EUIPO guidelines only where specific circumstances exist, which are lacking, in the present case. 55 Lass & [OSCURATO:PERSONA] takes the view that the second ground of appeal amounts to a new plea, in that [OSCURATO:PERSONA] did not claim before the [OSCURATO:PERSONA] that EUIPO had violated the principles of equal treatment, legal certainty and sound administration. Therefore, Lass & Stefen submits that the second ground of appeal must be dismissed as inadmissible. 56 EUIPO submits that this ground of appeal must be dismissed as unfounded on the ground that the EUIPO guidelines are merely a set of consolidated rules setting out the line of conduct which EUIPO proposes to adopt. Findings of the [OSCURATO:PERSONA] 57 As regards the objection of inadmissibility raised by Lass & [OSCURATO:PERSONA], it should be noted that, by its second ground of appeal, the [OSCURATO:PERSONA] of Poland does not criticise EUIPO, as Lass & [OSCURATO:PERSONA] wrongly claims, but the [OSCURATO:PERSONA] for infringements of the principles of equal treatment, legal certainty and sound administration. Accordingly, in so far as this ground of appeal is based, in essence, on an error of law allegedly on the part of the [OSCURATO:PERSONA], it is admissible. 58 As regards the merits of this ground of appeal, it must be found that the submissions made by the [OSCURATO:PERSONA] of Poland start from the erroneous premiss that the [OSCURATO:PERSONA], in upholding the decision at issue, endorsed an alleged failure of EUIPO to take into account the figurative elements of the mark applied for. As is clear from paragraph 49 above, EUIPO took those elements into account in appraising the similarity of the mark applied for and the earlier mark. 59 In any event, it is settled case-law that the EUIPO guidelines are not binding legal acts for the purpose of interpreting provisions of EU law and that the legality of the decisions of the Boards of Appeal of EUIPO must be assessed solely on the basis of [OSCURATO:PERSONA] 207/2009 as interpreted by the EU judicature and not on the basis of a decision-making practice previous to those guidelines. A decision concerning the registration of an EU trade mark which the [OSCURATO:PERSONA] of Appeal may take under [OSCURATO:PERSONA] 207/2009 falls within the scope of circumscribed powers and is not a matter of discretion (judgments of 26 April 2007, Alcon v OHIM , C‑412/05 P, EU:C:2007:252, paragraph 65, and of 19 December 2012, [OSCURATO:PERSONA] , C‑149/11, EU:C:2012:816, paragraph 48, and order of 14 April 2016, KS Sports v EUIPO , C‑480/15 P, not published, EU:C:2016:266, paragraph 36). 60 In addition, although EUIPO must take into account decisions already taken and consider with especial care whether it should decide in the same way or not, compliance with the principle of legality requires that the examination of any trade mark application be stringent and full and be undertaken in each individual case, since the registration of a sign as a mark depends on specific criteria, which are applicable in the factual circumstances of the particular case (see, to that effect, judgment of 10 March 2011, [OSCURATO:PERSONA] v OHIM , C‑51/10 P, EU:C:2011:139, paragraphs 73 to 77). 61 The second ground of appeal must therefore be dismissed as unfounded. The third ground of appeal Arguments of the parties 62 The third ground of appeal alleges distortion of the facts and is comprised of two limbs. 63 By the first limb of the third ground of appeal, the [OSCURATO:PERSONA] of Poland criticises the [OSCURATO:PERSONA] for failing, in paragraph 33 of the judgment under appeal, to recognise as a well-known fact that a crown device is a figurative element commonly used to designate alcoholic beverages. 64 By the second limb of the third ground of appeal, the [OSCURATO:PERSONA] of Poland considers that, in paragraph 43 of the judgment under appeal, the [OSCURATO:PERSONA] erred in regarding it as well known that the average German consumer does not know what the Latin word ‘Lubeca’ means. Such a statement disregards two other well-known facts, namely, first, that the level of familiarity with Latin names of cities is unrelated to the level of familiarity with Latin per se and, second, that consumers of alcoholic beverages attach considerable importance to the geographical origin of such beverages. 65 In addition, the [OSCURATO:PERSONA] disregarded another well-known fact, namely that German consumers know of the Latin name ‘Lubeca’, in so far as it is generally accessible on the internet, and that a number of companies established in Lübeck use the designation ‘Lubeca’ in their company name or trade mark. [OSCURATO:PERSONA] of Poland therefore concludes that the findings made in paragraph 43 of the judgment under appeal are erroneous and resulted in compromising the appraisal of the conceptual similarity of the marks in question. 66 In response to the first limb of this ground of appeal, in respect of an alleged distortion of the common use of the crown device in designating alcoholic drinks, EUIPO considers that that limb is inadmissible for the following two reasons. First, at first instance, [OSCURATO:PERSONA] did not challenge the [OSCURATO:PERSONA] of Appeal’s finding that the crown device is a figurative element commonly used in the alcoholic beverages sector. EUIPO takes the view that that limb amounts to a new plea which should be dismissed as inadmissible. Second, EUIPO considers that that finding is one of fact which falls outside the jurisdiction of the [OSCURATO:PERSONA] of Justice in hearing an appeal, unless the evidence has been distorted. 67 EUIPO claims that the second limb of this ground of appeal is inadmissible since determining whether a fact is well known is a finding of fact which falls outside the jurisdiction of the [OSCURATO:PERSONA] of Justice in hearing an appeal, unless the evidence has been distorted. 68 EUIPO and Lass & [OSCURATO:PERSONA] consider that no distortion of the evidence has been identified in the present case. [OSCURATO:PERSONA] of Poland has not demonstrated any error in paragraph 43 of the judgment under appeal or substantiated its claim that an alcoholic beverage consumer is used to identifying the geographical origin of such drinks by their place of origin in Latin. Findings of the [OSCURATO:PERSONA] 69 It must be borne in mind that, according to settled case-law, the finding, by the [OSCURATO:PERSONA], as to whether facts on which the [OSCURATO:PERSONA] of Appeal of EUIPO based its decision are well known or not is a factual assessment which, save where the facts or evidence are distorted, is not subject to review by the [OSCURATO:PERSONA] of Justice on appeal (judgment of 22 June 2006, Storck v OHIM , C‑25/05 P, EU:C:2006:422, paragraph 53; orders of 3 June 2009, Zipcar v OHIM , C‑394/08 P, not published, EU:C:2009:334, paragraph 42, and of 3 June 2015, [OSCURATO:PERSONA] v OHIM , C‑142/14 P, not published, EU:C:2015:371, paragraph 65). 70 It is clear from equally settled case-law that such a distortion must be obvious from the documents on the [OSCURATO:PERSONA] file without there being any need to carry out a new assessment of the facts and evidence (judgment of 3 September 2009, [OSCURATO:PERSONA] and Others v Commission , C‑322/07 P, C‑327/07 P and C‑338/07 P, EU:C:2009:500, paragraph 53 and the case-law cited). 71 In addition, given the exceptional nature of a ground alleging distortion of the facts and evidence, Article 256 TFEU, the first paragraph of Article 58 of the Statute of the [OSCURATO:PERSONA] of Justice of the [OSCURATO:PERSONA] and Article 168(1)(d) of the Rules of Procedure of the [OSCURATO:PERSONA] provide, in particular, that an appellant must indicate precisely the evidence alleged to have been distorted by the [OSCURATO:PERSONA] and show the errors of appraisal which, in its view, led to that distortion (judgment of 22 September 2016, [OSCURATO:PERSONA] v EUIPO , C‑442/15 P, not published, EU:C:2016:720, paragraph 21 and the case-law cited). 72 However, it is not clearly apparent from the case file that there has been a distortion of the facts or of the evidence submitted to the [OSCURATO:PERSONA]. Furthermore, the [OSCURATO:PERSONA] of Poland has not indicated precisely which evidence was distorted by the [OSCURATO:PERSONA] or which mistaken assessments it allegedly made. 73 Having regard to the foregoing considerations, the third ground of appeal must be dismissed. The fourth plea in law Arguments of the parties 74 The fourth ground of appeal alleges infringement of the obligation to state reasons and is comprised of two limbs. 75 By the first limb of the fourth ground of appeal, the [OSCURATO:PERSONA] of Poland, supported by [OSCURATO:PERSONA], considers that the [OSCURATO:PERSONA] did not sufficiently state the reasons for its assessment of the existence of a likelihood of confusion in paragraph 45 of the judgment under appeal by failing to state which element of the sign it considered to be dominant. 76 By the second limb, the [OSCURATO:PERSONA] of Poland submits that, in paragraph 43 of the judgment under appeal, the [OSCURATO:PERSONA] did not sufficiently state the reasons for its assessment that the average German consumer would not know the meaning of the Latin word ‘Lubeca’. 77 Lass & Steffens and EUIPO contend that the [OSCURATO:PERSONA] should dismiss this ground of appeal. Findings of the [OSCURATO:PERSONA] 78 As a preliminary matter, it must be borne in mind that, according to settled case-law, the reasoning of the [OSCURATO:PERSONA] in a judgment must be disclosed clearly and unequivocally, in such a way as to enable the persons concerned to ascertain the reasons for the decision taken and the [OSCURATO:PERSONA] of Justice to exercise its power of review (see, inter alia, judgment of 6 September 2018, [OSCURATO:PERSONA] — Geschenke — Ehrenpreise v EUIPO , C‑488/16 P, EU:C:2018:673, paragraph 63 and the case-law cited). 79 The duty incumbent upon the [OSCURATO:PERSONA] to state reasons for its judgments does not, however, require it to provide an account that follows exhaustively and one by one all the arguments articulated by the parties to the case. Its reasoning may therefore be implicit, on condition that it enables the persons concerned to know the reasons why that court has not upheld their arguments and that it provides the [OSCURATO:PERSONA] of Justice with sufficient material for it to exercise its powers of review (see, inter alia, judgment of 19 March 2015, MEGA [OSCURATO:PERSONA] v OHIM , C‑182/14 P, EU:C:2015:187, paragraph 54). 80 In the present case, as regards the first limb of this ground of appeal, it must be found that, although, in paragraphs 38 and 45 of the judgment under appeal, the [OSCURATO:PERSONA] did not expressly rule on the dominant character of the word element in the mark applied for or, conjunctly, that the figurative elements of that mark were negligible, it does, however, follow, implicitly but necessarily, from the reasons given by the [OSCURATO:PERSONA], in particular in paragraph 38 of the judgment under appeal, that it considered that the figurative elements were not negligible and that the word element was not dominant. 81 In those circumstances, the [OSCURATO:PERSONA] finds that, in paragraph 45 of the judgment under appeal, the [OSCURATO:PERSONA] sufficiently stated its reasons for the existence of a likelihood of confusion to the requisite legal standard. 82 The first limb of the fourth ground of appeal must therefore be dismissed as unfounded. 83 As regards the second limb of this ground of appeal, it is to be noted that the considerations set out in paragraph 43 of the judgment under appeal, which are findings of fact by the [OSCURATO:PERSONA] and in respect of which this [OSCURATO:PERSONA] has not found any distortion in its assessment of the third ground of appeal, are sufficient in supporting the [OSCURATO:PERSONA] conclusion that the alleged meaning of the Latin word ‘Lubeca’ is not sufficiently clear and precise for the average German consumer. The second limb of the fourth ground of appeal must therefore be rejected as unfounded. 84 In the light of the foregoing, the fourth ground of appeal must be dismissed in its entirety as unfounded. 85 Having regard to all of the foregoing considerations, the appeal must be dismissed. Costs 86 In accordance with Article 138(1) of the Rules of Procedure of the [OSCURATO:PERSONA] of Justice, which applies to appeal proceedings by virtue of Article 184(1) thereof, the unsuccessful party is to be ordered to pay the costs if they have been applied for in the successful party’s pleadings. Since EUIPO has applied for costs and the [OSCURATO:PERSONA] of Poland has been unsuccessful, the latter must be ordered to pay the costs. On those grounds, the [OSCURATO:PERSONA] ([OSCURATO:PERSONA]) hereby: 1. Dismisses the appeal; 2. Orders the [OSCURATO:PERSONA] of Poland to pay the costs. [OSCURATO:PERSONA] Šváby Delivered in open court in Luxembourg on 16 January 2019. A. [OSCURATO:PERSONA] K. [OSCURATO:PERSONA] * Language of the case: English.